Career in Advertising

Advertising is a vital form of communication for major purposes such as marketing, distributing information to wide spread audience. It can be done through various mediums like – Newspaper, Magazine, Radio, Internet, Television, Mobile and hoardings at public places. Actually, it engulfs every aspect of your life.
Career in advertising is quite glamorous but also challenging. Now-a-days advertising has expanded to new areas like event management and image management.

Key to Success  

To be successful in Advertising you should develop:

  • Ability to interact with people from all walks of life
  • Work as part of team
  • Able to handle high pressure and criticism
  • Practical temperament
  • Good observation of various culture, communities their lifestyle
  • Creative mind

Scope and Opportunities

In advertising career there are two different areas wherein the person can find job opportunities these are executive side and creative side.

  • The executive department takes care of servicing the client, planning and market research
  • The creative department offers jobs for visualizing, copywriters, script writers, creative artists
  • With growing literacy, consumer awareness and both local and multinational companies trying to promote their products to the masses, this career is rapidly emerging as one of the best careers.

Lifestyle & Social Status

  • Job Activities can be both indoor and outdoor
  • Need to work 24×7
  • Opportunity to meet key persons from all walks of life like film/sports/political/ industrial celebrities
  • Advertising profile known as creative people
  • Well known Creative Minds – Rajiv Rao ( Vodafone ZooZoo Idea)

Job Profile

Executive Department

  1. Client Executive/Account Manager
  2. In executive department, account executive is one of the major openings wherein they lead to understand client’s need, plan the advertising campaign and coordinate the working progress with the creative team and client
  3. Account executive is responsible for coordination with various media channels
  4. Account executive needs to handle budgets, manage campaign costs and invoicing clients
  5. Market Research Analyst
  6. This person needs to carry out research before planning out any campaign, in order to explore possible markets for the products
  7. Analyze statistical data from past sales to future sales; provide information to management on promotion, distribution, design and pricing of products or services
  8. Media Executive
  9. Study newspaper statistics, television audience figures (TRP), customers buying habits, different income groups statistics
  10. Determine which media can be the best mode for advertising such as newspapers, magazines, radio, internet, television, mobile and hoardings at public places.
  11. Negotiate and purchase advertising slots and time with different medias

Creative Department

  1. Copywriters
  2. Create the advertising message
  3. Co-ordinate with research department and account executives
  4. Scriptwriters
  5. Plan and write television or radio commercials and advertising films
  6. Visualizing
  7. These people are known as layout artists
  8. They work along with copywriters to produce the required graphic interpretation for the campaign

Skill sets

  • Should have good artistic vision
  • Should be able to translate ideas into visual format
  • Creative with originality and imagination
  • Good vocabulary
  • Good interpersonal and communication skills

Work Value

  • Sense of tight deadlines
  • Punctuality
  • Teamwork
  • Socialite

Current Job Scenario

With liberalization of Indian economy, new products and services are being created for public. The best way to promote these products or services is through advertisement. Advertising careers are plenty in India; the pay package will depend on individual’s capabilities, the size of advertising agency and their client base. Promotions are always linked to ability with some factors of success and luck. Perform or perish is the rule of this domain.

Top Recruiters

There are more than 200 large cities in India. Every city has atleast 50 advertising agencies. Of these 50 the best ones are listed below.

  • Mudra Communication
  • Ogilvy & Mather
  • J Walter Thompson
  • FCB Ulka Advertising Ltd.
  • RK Swamy BBDO Advertising Ltd.

Course synopsis

Course Options Post Graduate Diploma in Advertising & Public Relations B.A  with Advertising, Sales Promotion and Sales Management – Check BFA/BBA/B. Mass communication.(3-5 lacs)
Academic Eligibility Any graduate students are selected through an all-India entrance examination. Any 12th pass
Fee Rs. 48000/- Rs. 22000 to 30000/-
Overall expenditure in Metro Rs. 2 Lakhs to Rs. 2.5 Lakhs Rs. 2 Lakhs to Rs. 2.5 Lakhs
Overall expenditure in Tier-1 Rs. 1.25 – Rs. 1.75 Lakhs Rs. 1.25 – Rs. 1.75 Lakhs
Overall expenditure in Tier-2 Rs. 70K – Rs. 1.1 Lakhs Rs. 70K – Rs. 1.1 Lakhs
Duration 1 Years 3 Years
Mode Regular Regular
Approved Ministry of Information and Broadcasting, Government of India UGC
Affiliation IIMC University Of North Bengal
Entrance Exam All India Entrance Test  –
Education Loan

Career Prospect

  1. Advertising, Promotions and Marketing Manager
  2. Advertising Sales Representative
  3. Film and Video Editor
  4. Meeting, Convention and Event Planners
  5. Graphic Designer
  6. Market Research Analyst

Entrance Exam

  1. IIMC advertising and public relation entrance exam
  2. Common Aptitude Test
  3. Management Aptitude Test
  4. Xavier’s Aptitude Test
  5. University of Delhi conducts a Combined Entrance Examination
  6. National School of Drama entrance exam
  7. National Institute of Fashion Technology Entrance Exam
  8. MICA Entrance Test

Success Story


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